Yes to Positive Beauty: Join the Movement!
Join the movement towards a new era of beauty that’s inclusive and sustainable!
Now more than ever, people are becoming more and more conscious about what they buy and consume. They prefer supporting brands that align with their values and promote products that do more good than harm. In the same way, brands and companies have been shifting to adopt the same level of responsibility when it comes to the products they offer and the messages they send to their audiences, resulting in purposeful actions to show care not just for people but also for the planet.
Unilever, one of the leading global corporations, recognizes their role in doing just that. In recent years, they have been reinforcing positive actions across their brands. In the Philippines, the company’s Beauty and Personal Care Category, which includes brands like Cream Silk, Pond’s, Lifebuoy, Closeup and Love Beauty and Planet, unveils its renewed purpose called Yes to Positive Beauty. This is a commitment to bring about positive change through real actions – to do more good, not just less harm, for people and the environment.
“Our new thrust, Yes to Positive Beauty, is a movement not just for us, but for all Filipinos to champion a new era of beauty and personal care that’s inclusive, equitable, and sustainable,” says Dorothy Dee-Ching, Unilever Philippines’ Vice President for Beauty and Personal Care. “As the number one beauty and personal care company in the country, we acknowledge the part we play in being a force for good, and Yes to Positive Beauty encompasses our commitment to do this through our brands.”
Four Steps to Positive Beauty
As the beginning of their commitment towards doing more good, Unilever Philippines identifies four key pillars of their positive beauty purpose:
Yes to health and wellbeing.
After a year that has highlighted the importance of health and hygiene, Unilever commits to making hygiene more accessible and affordable for all Filipino families. Partnering with the Philippine Public Health Association, Unilever, through its trusted brands Lifebuoy and closeup, launched the Hygiene 101 Campaign, a digital information drive equipping Filipinos with 101 hygiene practices to live by.
Yes to equal opportunities.
Pushing forward the agenda on gender equity, Unilever makes a conscientious effort to provide opportunities for Filipinos across the country. Starting with the Beauty that Cares Sale in 2020, the company partnered with Mano Amiga and Shopee to create a grant for up to 50 microentrepreneurs to start or restart their businesses. The grant includes monetary funding and access to training programs for skills needed to sustain their enterprise, as well as the Shopee marketplace to give life to their business online.
Another partnership that was piloted in 2020 is Cream Silk’s collaboration with Edukasyon.ph, the largest education technology platform in the country. Together, they helped provide Filipinas with the tools they need to be ready for the next opportunity. This 2021, they launched the #ConditionedForGreater Online Academy, a series of free one-hour certificate courses aligned with skills needed to land a new job, even during a recession.
Yes to beauty inclusivity.
As one of the top advertisers in the country, Unilever recognizes how its brands can do their part in shifting beauty standards to combat discrimination. They promote inclusion not just in their communications but also across all efforts. The company’s flagbearer for all kinds of beauty, Dove has continued to create safe spaces for Filipinos to embrace their unique beauty. This year, POND’S is shifting its products and campaigns to veer away from whitening and instead empowering Filipinas to love and care for their skin.
Earlier this month, Unilever also launched BeautyHub.PH, a content hub that celebrates a progressive, inclusive, and tolerant world, representing all types of shapes, sizes, orientations, ages, religions, and more. As your everyday beauty expert, BeautyHub.PH celebrates unique experiences through features and content that are helpful, authentic, and positive.
Yes to sustainability.
In order to reduce their environmental impact and reinforce its commitment towards more sustainable practices, Unilever has taken key steps across its personal care brands to use less or better plastic. The company’s main champion of this initiative is Love Beauty and Planet, which recently launched their partnership with local e-tailer Loopy, to allow subscribers to return their used bottles and convert them to ecoplanks used for emergency shelters.
Unilever also says yes to sustainability by saying no to bubble wrap and replacing it with sustainable eco-wrap for purchases from E-commerce platform Shopee. The company is taking this small step as they continue working with partners to optimize their packaging and further reduce plastic use.
Saying Yes to Positive Beauty
Inviting everyone to join them in their renewed commitment, Unilever is kicking off their Yes to Positive Beauty Sale this May 17 to 19, 2021 with Shopee! Apart from saying yes to exciting deals and discounts from your favorite brands like Dove, TRESemmé, Cream Silk, Pond’s, Love Beauty and Planet, you’ll also be saying yes to less plastic as Unilever will be rolling out its sustainable eco-wrap packaging for orders of five items and above.
On top of this, you’ll be saying yes to equal opportunities and supporting small businesses through Mano Amiga, an organization that creates education and development initiatives to uplift communities in need. With the proceeds from the sale, Mano Amiga will be continuing its program granting microentrepreneurs access to the necessary funds and training courses to help them start, sustain, or scale their businesses.
Shoppers can also look forward to the following special deals and freebies during the three-day sale:
- Additional 15% off when you use the code POSITIVEBEAUTY and many more vouchers throughout the weekend
- Flash sales, with deals as low as Php29
- Free stickers with every purchase*
- May 17, 12-2am: First 500 orders with min. spend P1,499 get a limited edition tote bag
- May 18, 12-2am: First 400 orders with min. spend 1,999 get a limited edition bucket hat
- A portion of the proceeds will help support small businesses in partnership with Mano Amiga
- Check out the Positive Beauty Community Sale happening on May 18 featuring the small businesses we supported last year
- *Until supplies last
For more information on Unilever’s Yes to Positive Beauty commitment visit https://www.beautyhub.ph/fitness-well-being/positive-beauty-and-personal-care