Asian woman with long hair on a vacation at the beach

Sustainability is one of the major points of interest in the beauty business, hence the rise of the “clean” movement and its derivation, blue beauty. The latter is dubbed as the new “green beauty” but expanded to include protecting the oceans from toxic materials.

In 2022, the United States alone has 114,841 skin, hair, cosmetics, and fragrance stores. According to IBISWorld, that number rose by 2.7% since 2021. Another statistic is less impressive: the industry also generates 120 billion units of plastic annually, notes the Green Business Bureau. It makes making products and their packaging environmentally friendly a top priority.

As a consumer, you can practice a sustainable lifestyle by incorporating blue beauty into your beauty routine, particularly hair care.

What Is Blue Beauty?

Blue Beauty is actually a movement founded in 2018 by ecopreneur Jeannie Jarnot with the goal of “moving beyond green.” As the term caught on, it evolved into a more general term for an evolved version of sustainability that includes our oceans.

Unlike green beauty, which only focuses on ingredients and how they impact humans, blue beauty also takes responsibility for how the industry affects marine life. This includes choosing ocean-friendly ingredients in cosmetics, hair care, and skin care, and using minimal outer packaging or biodegradable, upcycled, or reusable packaging.

Elevate your routine with a shampoo that cares for your hair and the environment. Choose products with natural ingredients, like Dove Botanical Silicone Free Shampoo for Fresh Hair Clarify. It is made with 100% botanical oil with white tea blossom that deep cleanses the hair and mixed with dissolvable petals that won’t add to pollution.

How to Apply Blue Beauty to Your Haircare Routine

Applying blue beauty to your routine, according to the movement, involves the following practices:

  • Choosing chemical-free, non-toxic, that are safe for marine life.
  • Caring for your hair while safeguarding the oceans by opting for zero-waste hair products with recyclable, biodegradable, or reusable packaging.
  • Stop hoarding products and start buying wisely. Invest in those that suit your hair’s needs.
  • Don’t leave the shower running when you’re not using it. Use less water.
  • Support environmental causes by donating resources or your time.

Welcome blue beauty into your haircare routine by embracing the practices above. Even doing just one small thing can help start a wave of change.